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Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

  • Accruals

    Revenues and expenses are recognized when they are accrued. Affiliate payables considered on the basis of the payment plans you have chosen and the player activity relevant to those plans.

  • Affiliate

    An entity who markets one or more of the SEGAGaming brands and get revenue from real money players generated revenue.

  • Affiliate Area

    means the area of the Website that is accessible to you (you may need to access some parts of this area by logging on with the security code we assigned to you when you signed up as a participant in the Affiliate Network and associated password) and that supplies certain members only functionality, including facilities to check relevant statistics, register Sub-affiliates, update your profile, create additional tracker IDs and bonus codes, select banners and/or text links

  • Affiliate Account Manager

    Designated Account Manager. Your Account Manager is committed to maximizing your revenue and is your primary contact within SEGA Partners.

  • Affiliate Network

    A affiliation between SEGA Partners, and you, the Affiliate. SEGA Partners gives you revenue on referred players and/or Sub-affiliates revenue generation via our gaming brands.

  • Affiliate Tracking

    The course of action in which automatically tracks the real money player activity to your Affiliate account via a unique Tracker ID or bonus code.

  • Banner

    An electronic announcement or billboard such as an animated GIF, Flash Movie or JPEG that advertises a product, service, or web site.

  • Beneficiary

    The entity that gets paid the rewards for your activities as a SEGAPartner.

  • Bonus Code

    Is a unique code that facilitates in tracking players to your affiliate account. We can track your referred players activity via a bonus code that is linked to a Tracker ID. If a player enters your bonus code at the time of registration, SEGA Partners technology identifies your bonus code and the player gets automatically tracked to your affiliate account. This is trouble free and simplest way to promote especially if you are promoting via word-of-mouth.

  • Brand

    Means the "SEGA" brand used in association with online poker, casino and other online games of skill and/or chance together with any other brands operated by us from time to time.

  • Browser

    A user program (software), such as Internet Explorer, Netscape, or Opera, that is used to look at various kinds of internet resources.

  • Cashier

    The Cashier page that shows how much you've earned and you can also cash out your payments in a convenient and simple manner.

  • Cookies

    Text files stored on the visitors computer that record information of interest to the merchant site.

  • Cost Per Acquisition (CPA)

    A SEGA Partners payment option where you receive a one-off payment per RMP to any of the SEGA Partners brands you are promoting.

  • CPC

    Stands for Cost Per Click. The actual amount of the click link that is being referenced. CPC is often used in a bidding environment, where the CPC that you are willing to pay is a maximum amount, and you can purchase clicks for a lower rate that what is published.

  • Daily Report

    A report where you can view the most recent updates regarding your account as well as your sub-affiliates account.

  • Deposit Bonus Code

    Your Account Manager offers Deposit Bonus Codes to your existing referred players to stimulate new deposits and increase action at the tables.

  • Deductions

    Deductions are made for Bonuses, chargebacks, refunds, and processing costs.

  • Depositing Player or DP

    A player who has made his first real money deposit with any of the SEGA brands is a depositing player.

  • Data Feeds

    A data feed is anything that an affiliate program provides to simplify displaying products on an affiliate website.

  • Dynamic Tournament Feeds (RSS)

    SEGAPoker.com's continuously updated, dynamic tournament feed (in RSS or XML format) gives you the opportunity to keep your players informed about tournament timetables. It also encourages them to register for upcoming tournaments.
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  • FAQ

    Frequently asked questions.

  • Gross Revenue

    Players contribution to all rakes with which they are involved excluding Bonuses, Chargebacks, Refunds, and Processing Costs.

  • Group

    Means our ultimate holding company and any subsidiary companies of our holding company.

  • HTML Code

    Lines of code that an Affiliate places on their web page(s) to create links to the website of one of SEGA Partners brands.

  • HTML Mailer

    Emails that Affiliates can send to potential or existing referred players to promote and encourage them to register or play more.

  • Hybrid Programs

    Hybrid Programs are casino programs that mix a CPA payout with a Revenue Share payout. Most affiliates prefer programs that offer hybrid payouts since they can get paid in a variety of different ways, even if payouts might be lower.

  • Impression

    A number of times a page or banner advertisement was viewed.
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  • My Account

    A page where you can update your details and change your password.You can also choose a secret question for use in the event you forget your password.

  • Marketing Materials

    A section where you can find everything you need to support your marketing campaigns.

  • Marketing Tools

    In this page you can find marketing help and information you need to maximize your revenue.

  • MGR

    Real money account-generated revenue.

  • Monthly Statement

    A summary of all your SEGA Partners accruals that you keep for your records. This summary is part of in the Reports section.

  • Master Affiliate

    To become a Master Affiliate, you need to set-up a Sub-affiliate network.
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  • Payment Methods

    Describe how the affiliate gets paid, and what the terms of the payment are.

  • Payment Plans

    Payment that SEGA Partners pays to you for any referred player revenue that you generate via the SEGAGaming brands.

  • Play for Free Player (PFF)

    A player who has not yet made a Deposit.

  • Poker MGR

    Real money player-generated revenue.

  • PPC

    Stands for "Pay Per Click" the process of either buying or selling links that get paid based on any time a link is clicked. In most instances, affiliate marketers will purchase PPC links from an advertising network to promote their site, or they'll place PPC link blocks on their site to earn income from the clicks of those links.

  • Popup

    Is a type or advertisement that is shown off the page that is generated from.
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  • Reports

    Monitors the revenue you are generating.

  • Report Summary

    A summary of your data and reports from the previous month up to present. The report summary is available in the Reports section.

  • Revenue Share

    Is an ongoing payment as long as the player attached plays at one of our Sites. You will receive this monthly as a share from your referred players.

  • RMP

    Player who has signed up with a SEGA Partners brand and made his first Real Money Deposit.

  • RSS feed

    Stands for 'Really Simple Syndication' and is the standard format for content syndication across the web page that is generated from.

  • ROI

    ROI "Return On Investment" is usually calculated as a percentage or a ratio, based on the investment made and the resulting performance yielded. Most affiliates use ROI calculations to guide future projects based on previous ROI results.

  • Sub-Affiliate

    A Sub-affiliate is a person recommend by Master Affiliate. When she or he starts referring new RMPs, you will start earning additional payments. Sub-affiliates receive the same benefits as normal Affiliates. Plus, as a Master Affiliate, you will be able to view their activity and revenue generation in a dedicated Sub-affiliate report available on the Sub Affiliate home page.

  • Sub-affiliate Summary

    The performance summary of your Sub-affiliate network.

  • Tiers

    Most affiliate programs offer affiliates multiple tiers to recruit other affiliates. A tiered affiliate program literally means that an affiliate gets paid a portion of the earnings of the affiliates that they recruit.

  • Trackers

    These trackers keep track of the activity of all real and play money players that you send to our brands.

  • TP

    The summary of Accounts opened. Some of these players could have made a deposit and become RMP.

  • Tracker ID

    If you are promoting our brands online (for example, on a website, email database, etc.), we will track your referred players via a Tracker ID. When you register as a SEGA Partners Affiliate, a unique Tracker ID is automatically created for you. This will ensure that all your referred player and Sub-affiliate activity is tracked to you. This enables us to produce accurate revenue calculations.

  • Tracker ID and Bonus Code Report

    An overview of your Tracker ID and bonus code activity, available on the Trackers section.

  • Tracking Method

    A process in which SEGA Partners tracks your referred player activity to your Affiliate account, thereby allowing us to produce accurate accruals.

  • Tracker ID and Bonus Code Generator

    Where you can create your new Tracker IDs and bonus codes, available on the Trackers section.

  • Unique Clicks

    Is the number of distinct users who have visited the Affiliate link. Unique clicks are typically tracked by recording the IP address and browser header.

  • User

    Player with Real Money Account.

  • Viral Marketing

    Rapid way of promoting our products or forwarding an offer to friends and family though word of mouth or email.
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Fun Facts
Fun Facts



SEGA was founded in 1940 as Standard Games out of Honolulu, Hawaii, United States of America.

SEGA stands for “SErvice GAmes of Japan”

Top Affiliates can earn in excess of $1 million per annum.

A player with a SEGA Games account can play on all SEGA Games online sites utilizing the company’s shared wallet known as SEGA Pass. The various games include SEGA Casino and SEGA Poker.

SEGA Partners offers you a share of revenue from all games played by your players and the opportunity to recruit sub-affiliates, which enables you to earn money on their performance.